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Service Advisor vs. Service Writer
11/2/2009 5:50:46 AM

Automotive dealerships all provide service (auto repair facility) to their customers.  As customers are now in a pattern of trying to stretch more use out of the current family vehicles, service advisors around the country are seeing an up-tick in traffic and writing more service.  Turning this into more gross depends on if you have service writers, who just write up the order and do little selling of preventative maintenance on the vehicle rolling through the service department.  And then you have the dealerships that really understand that service advisors, those who actually identify, diagnose, and explain how preventative measures can save vehicle owners future maintenance and repairs. A consulting approach on the service drive can turn the increase in R.O. volume into gross profit and increase the dealership absorption that will surely add to the net profit of any dealership. Service advisors are also effective when it comes to fielding incoming service calls that should always result in appointments, when service writers are called they treat the calls more like “411” and provide enough information that enables your customers to shop the issues with their vehicles. Examine if you have service advisors or service writers and determine how you can increase your fixed gross profit, which will eventually float those customers into your showroom.

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