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As the selling season kicks off around the U.S. auto markets dealerships are continuously trying to round up pre-owned inventory. Over the next year we will all see the effect of the cut in 2008 automotive production. This will come in the form of harder to find pre-owned vehicles. As the demand begins to surge back to populous levels the inventory short fall will take a whole of dealers that are selling to meet the demand. Dealers should really look to take advantage of this market landscape by schooling your sales staff to assist in the procurement of fast turning inventory. If you cultivate your current service and prior sales records and let the consumers know that the current vehicle they are driving is of interest to the dealership you will be able to not only acquire solid inventory, but put a few deals together that you may not have had prior. Make it your mission to let everyone know that purchasing a customer’s vehicle would be the preferred way of procuring inventory. CarMax has turned this concept into a very successful business model that we could all learn to follow. |
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