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Are you getting your share of the market? This is a question that auto dealers across the country ask on a continuous basis in variable and fixed operations. We are hearing the automotive manufactures displaying and announcing the uptick in sales volume as we move into the selling season. The combination of pent up demand and manageable day supply (national average hovering at 75 days) at the dealership level is impacting the gross profit of most automotive dealers throughout the country. In the areas that the unemployment rate has not moved down from the above average unemployment rates however, these dealers are not seeing this positive swing in business. In some areas where the unemployment rate is leveling, dealers are still in a mixed bag of growth. Through the economic meltdown dealers turned to management that was less intuitive on dealing with a down market to put savings to the compensation line. Some of these management teams are not skilled at managing expenses, inventory, and people which are the ingredients that put automotive dealers in a position of grabbing market share and growing the net profit. By evaluating the market conditions around you through product market saturation you can really view your dealership’s current efficiency and make the necessary adjustments to staff that will provide your store the horsepower to participate in the current growth that the automotive industry is seeing as a whole. |
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