|
As the "Cash for Clunkers" stimulous program begins a wind down after this weekend the automotive dealerships that participated begin the receivables process. Right from the start of this program it took federal agencies over-seeing this auto industry stimulous over 45 days to define the parameters that dealers would have to use that would guide them to the seamless stream of rebates. While some dealers chose to be patient and waited to see how this process would work, many jumped the gun to market with a blitz of advertising anticipating what the rules would entail. In retrospect, this may have created a cash flow issue within previously liquid organizations. Then as the flood gates released the program on the 24th of July dealers rushed to get on board what seemed to be a rebate program much aligned to factory specs, not. It is the responsibility of dealership managers to process qualifying transactions and have a complete understanding of the rules. Just like in our industry advertising, you should always read the fine print. Many dealerships are now seeing a significant amount of claims being rejected due to rules tailored into the "Cash for Clunkers" program that disqualify a large number of transactions due to the eagerness to get their share. The sales results were very promising with the exception of realizing gross profit that may quickly turn into red ink. It will be interesting to see how this funding or lack there of effects the bottom line of these participating dealers that were not process oriented and how they will untangle the knots that are sure to be left at some dealers door steps. |
|
|
<< Back |
Add New Comment |